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WhatsApp Business Platform

The channel your customers actually read.

In India, WhatsApp is the inbox. Order updates, OTPs, delivery alerts, payment reminders, and campaigns land where customers already chat — and reply. ReachBell sends them over the official WhatsApp Business API, from the same dashboard, audience, and automations as your push, email, and SMS.

Templates that get approved

A template message is the pre-written, Meta-approved format you need to message customers first — like "Hi {{name}}, your order #{{id}} is out for delivery." Build them with variables, submit for approval, and send the moment they're live.

One audience, every channel

Send to the same segments you already use for push, email, and SMS — "high-value Mumbai buyers," "abandoned cart in 24h." No separate WhatsApp list to export, import, or keep in sync.

Opt-in and opt-out, handled

Only message people who said yes, and let them leave just as easily. A WhatsApp opt-out from your hosted preference center never silences their email or push — every channel is its own choice.

Recover carts and re-engage

Drop WhatsApp into a journey, or use it as the backup when push and email go unread. Nudge an abandoned cart, confirm a booking, win back a lapsed buyer — engagement-aware routing picks the channel that lands, on every paid plan.

See sent, delivered, and read

Those grey and blue ticks become real numbers. Track sent, delivered, and read for every message in deliverability monitoring — right beside your push, email, and SMS results.

Real two-way conversations

Customers reply, and you can answer. Capture inbound messages, run support and order queries in the chat, and honour STOP automatically — all kept in sync with each subscriber's preferences.

The official WhatsApp Business API, made simple.

This is the real thing, not a phone running an app. ReachBell connects to the WhatsApp Business Platform — Meta's Cloud API or your existing BSP — so your verified green-tick number sends at scale. Use approved templates to start a conversation; once a customer replies, a 24-hour session window opens where you can chat freely with plain messages. Delivery and read receipts flow back into the same analytics as your push, email, and SMS.

  • Official WhatsApp Business API — Meta Cloud API or your BSP
  • Approved template messages with {{variables}} for OTPs, orders, and alerts
  • 24-hour session window for free-form two-way replies
  • Sent, delivered, and read receipts in one dashboard
  • Explicit opt-in, per-channel opt-out, automatic STOP
  • India-first — INR billing, GST invoices, DPDP-ready

Order confirmed ✅

Track it anytime — reply STOP to opt out.

Flash sale: 40% off today

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Delivered · SMS + WhatsApp

How it works

Live in an afternoon.

No SDK wrestling, no DevOps tickets — most teams finish setup before their chai goes cold.

  1. Connect your number

    Link your WhatsApp Business number through the Cloud API or your BSP, then import or write templates like "Your {{store}} order is confirmed." Submit them for approval right from ReachBell.

  2. Pick who hears it

    Choose a segment of opted-in contacts — your other channels' audience works as-is — and select the template for a campaign or wire it into an automation.

  3. Send and watch it land

    Fire transactional messages via the API or schedule a broadcast, then watch delivered and read tick up live and field the replies that come back.

FAQ

Questions, answered.

Everything teams usually ask before switching. Something missing? Email us — a human replies.

What is a template message, and do I always need one?

A template is a pre-written message format Meta approves in advance — for example, "Hi {{name}}, your order #{{id}} ships today." You need an approved template any time your business starts the conversation, like an order update, OTP, or campaign. Once a customer replies, a 24-hour session opens and you can send free-form messages without a template. ReachBell lets you build, submit, and manage all of them with variables.

What is the 24-hour session window?

Whenever a customer messages you, WhatsApp opens a 24-hour window during which you can reply with normal, free-form messages — no template needed. It's how real two-way support and conversations work. After 24 hours of silence you go back to an approved template to re-open the chat. ReachBell tracks the window for you so the right message type goes out automatically.

Can I send OTPs and order updates, not just marketing?

Yes. WhatsApp is excellent for transactional messages — OTPs and login codes, order confirmations, shipping and delivery alerts, payment and EMI reminders, appointment and booking updates. These use utility and authentication templates, kept separate from marketing so customers who opt out of promotions still receive the messages they're expecting.

Can I use my existing WhatsApp Business number?

Yes. Connect your number through the official WhatsApp Business API — Meta's Cloud API or your existing BSP — and ReachBell handles sending, templates, segmentation, two-way replies, and tracking. This is the API platform, separate from the consumer WhatsApp Business app, so you can send at scale with a verified business profile.

How are opt-in and opt-out handled?

You message only contacts who have opted in. Anyone can opt out of WhatsApp specifically from your hosted preference center, and STOP replies are honoured automatically — none of it touches their email or push subscriptions. Each channel is a separate, respected choice, which keeps you compliant and trusted.

Is WhatsApp a good fit for the Indian market?

It's hard to beat. WhatsApp is the everyday messaging app for most of India, so order updates and offers get seen and answered there far more than in a crowded email inbox. Pair that reach with ReachBell's INR billing, GST invoices, and DPDP-ready privacy posture, and it's a natural home for Indian D2C, commerce, fintech, and services brands.

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